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Why I Love the “I’m a Mormon” Media Initiative

The “I’m a Mormon” / Mormon.org media initiative that was launched last year is making its way to my neck of the woods (inland Northwest).  Starting the first week in October, there will be TV spots, radio ads, billboards and bus signs with cool, trendy people proudly proclaiming their Mormonness.  In preparation for the media blitz, our ward received in-depth training from Salt Lake this past Sunday, so that we can be ready for the increased questions and attention that will inevitably come our way.

I am completely enthusiastic about this initiative — have been from the start.   I’m not sure how well it’s working in terms of creating convert baptisms (that’s probably not trackable, since it’s a branding campaign as opposed to a response-driven campaign)…but that’s not what excites me most about it anyway.  While I certainly hope it improves our public image, what I really love about the “I’m a Mormon” initiative is the message it sends to Mormons about who gets to be “in!”

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