Blog Archives

The False Self

Over the past few months, there’s an idea I’ve been trying to articulate.  It’s the idea of “becoming Real” — that, somehow, embracing “who we really are” is critical to being happy and healthy, and that it is God’s love that facilitates this.  I’ve written about it in one form or another here, here, here, and here.

I finally got some clarity on it a week or so ago.  During my 12-hour drive to our new city, I listened to portions of a book called Wild at Heart by John Eldredge.  Oddly enough, it’s a book about masculinity (why I’m reading it is a long but unrelated story), but there is a section that resonated with me as profoundly universal for both men and women.

The concept is basically this…

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Why I Love the “I’m a Mormon” Media Initiative

The “I’m a Mormon” / Mormon.org media initiative that was launched last year is making its way to my neck of the woods (inland Northwest).  Starting the first week in October, there will be TV spots, radio ads, billboards and bus signs with cool, trendy people proudly proclaiming their Mormonness.  In preparation for the media blitz, our ward received in-depth training from Salt Lake this past Sunday, so that we can be ready for the increased questions and attention that will inevitably come our way.

I am completely enthusiastic about this initiative — have been from the start.   I’m not sure how well it’s working in terms of creating convert baptisms (that’s probably not trackable, since it’s a branding campaign as opposed to a response-driven campaign)…but that’s not what excites me most about it anyway.  While I certainly hope it improves our public image, what I really love about the “I’m a Mormon” initiative is the message it sends to Mormons about who gets to be “in!”

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